Hu-manity.co announced today, September 6, that it will use IBM’s blockchain platform as the foundation for its global consent ledger. Using this ledger helps individuals claim property rights to use of their own online personal data. IBM’s decentralized blockchain solution helps aid Hu-manity.co in storing all of its digital data on a Hyperledger Fabric in a secure manner.
With Humanity.com users can issue consents on how there is used – giving them control and management over their personal data, data that has heretofore been under the control of the data collector. Further, individuals can also gain insights into how their personal data is being used commercially. This permission blockchain-based data marketplace provided will offer support to millions of users.
As discussed in Clabby Analytics blog, How blockchain can prevent Facebook disasters, there is growing concern from the general public on the misuse of personal data. Data misuse, which includes anything from geolocation records from social media sites to healthcare records, is growing rapidly as more companies begin to store and collect this data and use it for their own purposes (such as market analysis, buying analytics and for other purposes).
How will Hu-manity.co help create digital trust?
Focusing on making data more transparent, Humanity.co will use IBM’s blockchain platform to get users involved in the data economy. By being in control of where users data is going and having the power to control and manage it, users can make sure data they’re not comfortable sharing can stay under their control. With features such as decentralization and immutability, blockchain helps organizations and individuals protect data while interacting more transparently.
IBM’s blockchain platform, which is highly secure and provides data encryption and AI capabilities, is the perfect platform for running this ledger. IBM has a long standing belief that data integrity is important and that your own personal data should only belong to the individual and whomever the individual wishes to share it with. This partnership emphasizes this core company belief.
The new offering is available as an Android app, and will be followed by an iPhone application in the near future.
The healthcare industry is the primary focus Humanity.co’s application, but will be extended to other industries over time. For instance, Humanity.co, is looking to expand their business significantly working with Sovrin, a decentralized blockchain network focused on ending the replication of personal data and the security risks involved. Adam Gunther, Director of Blockchain Trusted Indentity at IBM says “”We will work to bring together Sovrin and the Humanity ecosystem.” “Patient data is just one application, but there are banks, telco, health, peer-to-peer and isolated ecosystems.”
According to BusinessWire, “Adoption goals for the #My31 Movement are built into the process to reward people for everything from downloading the app to referring a friend. These goals and rewards are explained in detail within the app. Once the number of users in the movement reaches certain levels, new functionalities of the app will be turned on, eventually enabling people to receive fair market compensation should they give permission to a third party to use their data for an approved purpose, for example, cancer research.” According to Humanity.co’s site, the data ownership model they have developed would even enable people to donate information for medical research and other uses and be reimbursed in different ways.
Overall, Clabby Analytics believes incentivizing users to share their data with different benefits and rewards is a huge step in the right direction for data rights and Digital Trust. Today, companies are making money off of people’s data through data analytics as well as by sharing personal data – sometimes unwillingly and unknowingly.
Understanding a customer’s needs and wants, and delivering upon them is one thing. Capturing all their personal data, capturing everything about them including locations, interests, and using that information recklessly for profit is a completely different story. It is time that consumers gain control over the data that they are sharing. By demanding accountability and making companies that capture data give customers something in return for your data, the Internet becomes a fairer place for all.